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I am a Professor in the Media School at Hallym University, South Korea. My research focuses on advertising, health communication, new media, and diversity in the media (particularly representations of gender, race/ethnicity, and age). I have published on these topics in various international journals and books.
Fan, F., Chan, K., Wang, Y., Li, Y. & Prieler, M. (2023). How influencers’ social media posts have an influence on audience engagement among young consumers. Young Consumers, Online First (SCOPUS).
Prieler, M., Ivanov, A., & Hagiwara, S. (2022). The representation of 'Others' in East Asian television advertisements. International Communication Gazette, 84(1), 44-65 (SSCI).
2022-2023: Editorial Board Member of the journal Sex Roles (Ranking 1/44 in Womens Studies in the Journal Citation Report).