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I am a Professor in the Media School at Hallym University, which is recognized as one of the foremost media schools in South Korea. My research primarily focuses on advertising, marketing, new media, health communication, and diversity in the media. I have published extensively in numerous international journals and books in these areas. In recognition of my exceptional achievements as an educator and researcher, I have been honored with the Best Teacher Award and the Distinguished Professor Award.











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Prieler, M. (2024). Representations of older people in advertising: A review. Advertising & Society Quarterly, 25(1), Online.



Prieler, M. (2024, March). Media representations in the age of social media and AI. Keynote speech at the International Conference on Media Representation in Digital Age, Online, Society of Transcultural Studies / Hong Kong Chu Hai College, Hong Kong, China.


2022-2024: Editorial Board Member of the journal Sex Roles (Ranking 1/44 in Womens Studies in the Journal Citation Report).

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