Welcome
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I am a Professor in the Media School at Hallym University, South Korea. My research focuses on advertising, health communication, new media, and diversity in the media (particularly representations of gender, race/ethnicity, and age). I have published on these topics in various international journals and books.
NEW PUBLICATION
Prieler, M., Choi, J., & Lee, H. E. (2021). The relationships among self-worth contingency on others’ approval, social comparison on Facebook, and adolescent girls’ body esteem: A cross-cultural study. International Journal of Environmental Research and Public Health, 18(3), 901 (SSCI)
NEWS
2021-2022: Editorial Review Board Member of the Journal of Advertising (Ranking: 1/92 in Communication in the Journal Citation Report).
NEWS
Recipient of the "2019 Best Teacher Award" at Hallym University.