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Welcome
to my website
I am a Professor in the Media School at Hallym University, which is recognized as one of the foremost media schools in South Korea. My research primarily focuses on advertising, new media, health communication, and diversity in the media. I have published extensively in numerous international journals and books in these areas. I am ranked in the top 0.66% of advertising scholars worldwide (ScholarGPS.com) and among the top three scholars in gender in advertising over the past 50 years (Adali et al., 2024). In recognition of my exceptional achievements as an educator and researcher, I have been honored with the Best Teacher Award and the Distinguished Professor Award.
NEW PUBLICATIONS
Prieler, M. (2024). Representations of older people in advertising: A review. Advertising & Society Quarterly, 25(1), Online.
Ju, Y., Scherr, S., & Prieler, M. (2024). How do recommended elements in suicide news coverage work? An investigation of the effect of responsible reporting and readers’ reflectiveness on suicide prevention. Health Communication, 39(9), 1899-1905 (SSCI).
KEYNOTE SPEECH
Prieler, M. (2024, July). Will AI see us all? AI and the future of diverse media representation. Keynote Speech at the Centre for Media and Communication Research (CMCR) Symposium 2024: “Digital Transformation: The Intersection between Media, Communication, and AI,” Online, Universiti Tunku Abdul Rahman, Malaysia.
NEWS
I was ranked among the top three scholars in gender in advertising based on a 50-year bibliometric analysis (Adali et al., 2024).
Outstanding Paper in the 2024 Emerald Literati Awards for the article How Influencers’ Social Media Posts Influence Audience Engagement Among Young Consumers.