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I am a Professor in the Media School at Hallym University, South Korea, and a Visiting Professor at the Department of Media and Communication, City University of Hong Kong. My research focuses on advertising, health communication, new media, and diversity in the media (particularly representations of gender, race/ethnicity, and age). I have published on these topics in various international journals and books.
Recipient of the "2019 Best Teacher Award" at Hallym University.
For 2018–2020, I have been appointed to the position of "Hallym University Distinguished Professor".