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Welcome
to my website
I am a Professor in the Media School at Hallym University, which is recognized as one of the foremost media schools in South Korea. My research primarily focuses on advertising, new media, health communication, and diversity in the media. I have published extensively in numerous international journals and books in these areas, and I am ranked among the top 0.5% of advertising scholars worldwide (ScholarGPS.com). In recognition of my exceptional achievements as an educator and researcher, I have been honored with the Best Teacher Award and the Distinguished Professor Award.
NEW PUBLICATIONS
Prieler, M., & Centeno, D. (2025). Some gender stereotypes persist in Filipino TV ads: A content analytic investigation of TV advertising in 2010 and 2020. Sex Roles, 91(3), 20 (SSCI).
Prieler, M. (2024). Representations of older people in advertising: A review. Advertising & Society Quarterly, 25(1), Online.
KEYNOTE SPEECH
Prieler, M. (2024, July). Will AI see us all? AI and the future of diverse media representation. Keynote Speech at the Centre for Media and Communication Research (CMCR) Symposium 2024: “Digital Transformation: The Intersection between Media, Communication, and AI,” Online, Universiti Tunku Abdul Rahman, Malaysia.
NEWS
I was ranked among the top three scholars in gender in advertising based on a 50-year bibliometric analysis (Adali et al., 2024).
Outstanding Paper in the 2024 Emerald Literati Awards for the article How Influencers’ Social Media Posts Influence Audience Engagement Among Young Consumers.