Welcome
to my website
I am a Professor, Deputy Head, and Research Director in the Department of Media and Communication at Xi'an Jiaotong-Liverpool University in China. Previously, I was a Professor and Graduate Program Director at Hallym University in South Korea, and I have also held visiting professorships at City University of Hong Kong and the University of Illinois at Urbana-Champaign. My research primarily focuses on advertising, new media, AI, health communication, and diversity in the media. I have published extensively in numerous international journals and books in these areas, and I am ranked among the top 0.5% of advertising scholars worldwide (ScholarGPS.com). In recognition of my exceptional achievements as an educator and researcher, I have been honored with the Best Teacher Award and the Distinguished Professor Award at Hallym University.
NEW PUBLICATIONS
Prieler, M., & Centeno, D. (2025). Some gender stereotypes persist in Filipino TV ads: A content analytic investigation of TV advertising in 2010 and 2020. Sex Roles, 91(3), 20 (SSCI).
Prieler, M. (2024). Representations of older people in advertising: A review. Advertising & Society Quarterly, 25(1), Online.
KEYNOTE SPEECH
Prieler, M. (2026, April). Who gets seen in the age of AI? Representation and bias in advertising. Keynote Speech at the International Conference on Advertising Research 2026, Hong Kong Baptist University, China.
NEWS
In July 2025, I started a new position as Professor, Deputy Head, and Research Director in the Department of Media and Communication at Xi'an Jiaotong-Liverpool University.
I was ranked among the top three scholars in gender in advertising based on a 50-year bibliometric analysis (Adali et al., 2024).