PUBLICATIONS

Journal Articles
 

Prieler, M., & Kohlbacher, F. (2017). Face-ism from an international perspective: Gendered self-presentation in online dating sites across seven countries. Sex Roles, 77(9/10), 604–614 (SSCI).

Prieler, M., Ivanov, A., & Hagiwara, S. (2017). The representation of older people in East Asian television advertisements. International Journal of Aging and Human Development, 85(1), 67–89 (SSCI).

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2017). Gender portrayals of older people in Japanese television advertisements: Continuity or change? Asian Women, 33(1), 25–47 (SSCI).

Mumporeze, N., & Prieler, M. (2017). Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors. Telematics and Informatics, 34(7), 1285–1293 (SSCI).

Nduhura, D., & Prieler, M. (2017). When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda. Telecommunications Policy, 41(7-8), 708–716 (SSCI).

Nduhura, D., & Prieler, M. (2017). Citizen journalism and democratization of mainstream media in Rwanda. African Journalism Studies, 38(2), 178–197 (SSCI).

Webb, D., Kohlbacher, F., & Prieler, M. (2017). Life satisfaction in Japan: The role of hedonic values, advertising and watching TV. Social Business, 7(2), 155–175.

Prieler, M. (2016). Gender stereotypes in Spanish- and English-language television advertisements in the United States. Mass Communication and Society, 19(3), 275–300 (SSCI).

 

Matthes, J., Prieler, M., & Adam, K. (2016). Gender-role portrayals in television advertising across the globe. Sex Roles, 75(7), 314–327 (SSCI).

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2015). The representation of older people in television advertisements and social change: The case of JapanAgeing & Society, 35(4), 865–887 (SSCI).

 

Prieler, M., Ivanov, A., & Hagiwara, S. (2015). Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea. Communication & Society, 28(1), 27–41 (SCOPUS).

 

Prieler, M., & Choi, J. (2014). Broadening the scope of social media effect research on body image concerns. Sex Roles, 71(11/12), 378–388 (SSCI).

 

Kohlbacher, F., Prieler, M., & Hagiwara, S. (2014). Japan’s demographic revolution? A study of advertising practitioners’ views on stereotypesAsia Pacific Business Review, 20(2), 249–268 (SSCI).

 

Prieler, M., & Centeno, D. (2013). Gender representation in Philippine television advertisements. Sex Roles, 69(5), 276–288 (SSCI).

 

Prieler, M. (2012). Gender representation in a Confucian society: South Korean television advertisements. Asian Women, 28(2), 1–26 (SSCI).

 

Prieler, M. (2012). Social groups in South Korean television advertising: Foreigners and older peopleKeio Communication Review, 34, 57–78.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011). Gender representation of older people in Japanese television advertisements. Sex Roles, 64(5/6), 405–415 (SSCI).

 

Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011). The use of older models in Japanese TV advertising: Practitioner perspective vs. consumer opinionsKeio Communication Review, 33, 25–42.

 

Prieler, M. (2010). Othering, racial hierarchies, and identity construction in Japanese television advertising. International Journal of Cultural Studies, 13(5), 511–529 (SSCI).

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Older celebrity versus non-celebrity television advertising: A Japanese perspectiveKeio Communication Review, 32, 5–23.

 

Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビCMにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Joseikenkyūhū, 43, 63–72.

 

Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビCMにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Ad Studies, 34, 68–69.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). Ältere Menschen in der japanischen Fernsehwerbung [Older people in Japanese television advertising]. Japanstudien, 21, 197–222.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). How older people are represented in Japanese TV commercials: A content analysisKeio Communication Review, 31, 5–21.

 

Hagiwara, S., Prieler, M., Kohlbacher, F., & Arima, A. (2009). 日本のテレビ CMにおける高齢者像の変遷:1997年と2007年の比較 [Changes in the representation of older people in Japanese TV commercials: Comparing the years 1997 and 2007]. Keio Media and Communications Research, 59, 113–129.

 

Prieler, M. (2008). Specialties of Japanese television advertisingMinikomi, 76, 32–37.

 

Prieler, M. (2007). The Japanese advertising family. Japanstudien, 19, 207–220.

Book
 

Prieler, M., & Kohlbacher, F. (2016). Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan. Basingstoke, UK: Palgrave Macmillan.

Book Chapters
 

Prieler, M. (2016). Exploring Confucianism in understanding face-ism in online dating sites of Eastern and Western cultures. In S. S. Lim & C. Soriano (Eds.), Asian perspectives on digital culture: Emerging phenomena, enduring concepts (pp. 52–68). New York, NY: Routledge.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., Arima, A. (2011). Silver advertising: Older people in Japanese TV ads. In F. Kohlbacher & C. Herstatt (Eds.), The silver market phenomenon: Marketing and innovation in the aging society (2nd ed., pp. 239–247). Heidelberg, Germany: Springer.

 

Prieler, M. (2008). Silver advertising: Elderly people in Japanese TV ads. In F. Kohlbacher & C. Herstatt (Eds.), The silver market phenomenon: Business opportunities in an era of demographic change (pp. 269–277). Heidelberg, Germany: Springer.

 

Prieler, M. (2006). Japanese advertising’s foreign obsession. In P. Lutum (Ed.), Japanizing: The structure of culture and thinking in Japan (pp. 239–271). Berlin, Germany: Lit-Verlag.

Other Publications
 

Kohlbacher, F., & Prieler, M. (2015). Advertising in the aging society: Lessons from the world’s most mature market. WARC Exclusive, October, World Advertising Research Center.

Prieler, M. (2012). Challenges for international education at South Korean universities: Interviews with professors teaching courses in English language at the School of Communication, Hallym University. Report for the International Education Committee, Hallym University.

 

Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビCMにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Final Report for the Yoshida Hideo Memorial Foundation (138 pages).

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). Gendered portrayals of older people in Japanese television advertising. German Institute for Japanese Studies, Working Paper 09/02. Tokyo: DIJ.

 

Prieler, M. (2008). Book review of “Facetten der japanischen Populär- und Medienkultur 2“ by S. Köhn and M. Schönbein. In V. Elis & R. Lützeler (Eds.), Japanstudien 20: Regionalentwicklung und regionale Disparitäten (pp. 364-368). Munich: iudicium.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2008). The representation of older people in Japanese television advertising. German Institute for Japanese Studies, Working Paper 08/02. Tokyo: DIJ.

© 2019 by MICHAEL PRIELER. All rights reserved.