Michael Prieler​

Prieler, M. (2024). Representations of older people in advertising: A review. Advertising & Society Quarterly, 25(1), Online.

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Ju, Y., Scherr, S., Arendt, F., You, M., & Prieler, M. (2024). Little strokes fell big oaks: How repeated recommendations for responsible suicide reporting drive the quality of suicide news. Omega – Journal of Death and Dying, Online First (SSCI). 

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Ju, Y., Scherr, S., & Prieler, M. (2023). How do recommended elements in suicide news coverage work? An investigation of the effect of responsible reporting and readers’ reflectiveness on suicide prevention. Health Communication, Online First (SSCI).

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Fan, F., Chan, K., Wang, Y., Li, Y. & Prieler, M. (2023). How influencers’ social media posts have an influence on audience engagement among young consumers. Young Consumers,  24(4), 427-444 (SCOPUS).

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Prieler, M., Ivanov, A., & Hagiwara, S. (2022). The representation of 'Others' in East Asian television advertisements. International Communication Gazette, 84(1), 44-65 (SSCI).

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Prieler, M., & Dom, V. (2022). Gender representation in Cambodian television advertisements. Plaridel, 19(1), 105-132 (SCOPUS).

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Rwubaka, T. D., & Prieler, M. (2022). Gender representation in Rwandan music videos. Communicatio: South African Journal for Communication Theory and Research, 48(2), 1-20. (SCOPUS). 

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Prieler, M., Choi, J., & Lee, H. E. (2021). The relationships among self-worth contingency on others’ approval, social comparison on Facebook, and adolescent girls’ body esteem: A cross-cultural study. International Journal of Environmental Research and Public Health, 18(3), 901 (SSCI).

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Choi, J., Chung, Y., Lee, H. E., & Prieler, M. (2021). Gender and cultural differences in the relationship between self-esteem contingency, body talk, and body esteem. Children, 9(11), 1009 (SSCI).

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Scherr, S., Arendt, F., Ju, Y., & Prieler, M. (2021). Investigating the negative-cognitive-triad-hypothesis of news choice in Germany and South Korea: Does depression predict selective exposure to negative news? The Social Science Journal, Online First (SSCI).

 

Prieler, M. (2020). Gender representations of older people in the media: What do we know and where do we go from here? Asian Women, 36(2), 73–95 (SSCI).

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Matthes, J., & Prieler, M. (2020). Nudity of male and female characters in television advertising across the globe: A comparative analysis. Journalism & Mass Communication Quarterly, 97(4), 1101–1122 (SSCI).

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Prieler, M., & Kohlbacher, F. (2017). Face-ism from an international perspective: Gendered self-presentation in online dating sites across seven countries. Sex Roles, 77(9/10), 604–614 (SSCI).

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Prieler, M., Ivanov, A., & Hagiwara, S. (2017). The representation of older people in East Asian television advertisements. International Journal of Aging and Human Development, 85(1), 67–89 (SSCI).

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Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2017). Gender portrayals of older people in Japanese television advertisements: Continuity or change? Asian Women, 33(1), 25–47 (SSCI).

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Mumporeze, N., & Prieler, M. (2017). Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors. Telematics and Informatics, 34(7), 1285–1293 (SSCI).

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Nduhura, D., & Prieler, M. (2017). When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda. Telecommunications Policy, 41(7-8), 708–716 (SSCI).

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Nduhura, D., & Prieler, M. (2017). Citizen journalism and democratization of mainstream media in Rwanda. African Journalism Studies, 38(2), 178–197 (SSCI).

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Webb, D., Kohlbacher, F., & Prieler, M. (2017). Life satisfaction in Japan: The role of hedonic values, advertising and watching TV. Social Business, 7(2), 155–175.

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Prieler, M. (2016). Gender stereotypes in Spanish- and English-language television advertisements in the United States. Mass Communication and Society, 19(3), 275–300 (SSCI).

 

Matthes, J., Prieler, M., & Adam, K. (2016). Gender-role portrayals in television advertising across the globe. Sex Roles, 75(7), 314–327 (SSCI).

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2015). The representation of older people in television advertisements and social change: The case of Japan. Ageing & Society, 35(4), 865–887 (SSCI).

 

Prieler, M., Ivanov, A., & Hagiwara, S. (2015). Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea. Communication & Society, 28(1), 27–41 (SCOPUS).

 

Prieler, M., & Choi, J. (2014). Broadening the scope of social media effect research on body image concerns. Sex Roles, 71(11/12), 378–388 (SSCI).

 

Kohlbacher, F., Prieler, M., & Hagiwara, S. (2014). Japan’s demographic revolution? A study of advertising practitioners’ views on stereotypes. Asia Pacific Business Review, 20(2), 249–268 (SSCI).

 

Prieler, M., & Centeno, D. (2013). Gender representation in Philippine television advertisements. Sex Roles, 69(5), 276–288 (SSCI).

 

Prieler, M. (2012). Gender representation in a Confucian society: South Korean television advertisements. Asian Women, 28(2), 1–26 (SSCI).

 

Prieler, M. (2012). Social groups in South Korean television advertising: Foreigners and older people. Keio Communication Review, 34, 57–78.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011). Gender representation of older people in Japanese television advertisements. Sex Roles, 64(5/6), 405–415 (SSCI).

 

Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011). The use of older models in Japanese TV advertising: Practitioner perspective vs. consumer opinions. Keio Communication Review, 33, 25–42.

 

Prieler, M. (2010). Othering, racial hierarchies, and identity construction in Japanese television advertising. International Journal of Cultural Studies, 13(5), 511–529 (SSCI).

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Older celebrity versus non-celebrity television advertising: A Japanese perspective. Keio Communication Review, 32, 5–23.

 

Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Joseikenkyūhū, 43, 63–72.

 

Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Ad Studies, 34, 68–69.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). Ältere Menschen in der japanischen Fernsehwerbung [Older people in Japanese television advertising]. Japanstudien, 21, 197–222.

 

Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). How older people are represented in Japanese TV commercials: A content analysis. Keio Communication Review, 31, 5–21.

 

Hagiwara, S., Prieler, M., Kohlbacher, F., & Arima, A. (2009). 日本のテレビ ＣＭにおける高齢者像の変遷：1997年と2007年の比較 [Changes in the representation of older people in Japanese TV commercials: Comparing the years 1997 and 2007]. Keio Media and Communications Research, 59, 113–129.

 

Prieler, M. (2008). Specialties of Japanese television advertising. Minikomi, 76, 32–37.

 

Prieler, M. (2007). The Japanese advertising family. Japanstudien, 19, 207–220.