Michael Prieler, PhD
The Media School, Hallym University,
Dasan Hall #507, Hallym University Road 1, Chuncheon 24252, South Korea
I am currently a distinguished professor at one of South Korea’s top-ranked media schools (Hallym University). Before coming to South Korea, I worked and studied for six years in Japan, where I received my PhD from one of Japan’s most prestigious universities (Tohoku University).
To date, the majority of my research has focused on diversity in the media, particularly on the representations of gender, race/ethnicity, and age. In addition, I have conducted research in the areas of new media and health communication. My research has been published in international journals as well as in books.
My scholarly profile has also been influential in my pedagogy. Having been educated in Austria, Japan, and Germany, teaching at universities in Japan (Temple University) and South Korea (Hallym University), and conducting research throughout Asia and North America, my course offerings are varied and infused with an intercultural perspective.
Distinguished Professor, Hallym University, South Korea
Distinguished Professor, Media School. In 2015, Hallym University was ranked as "best university" in the field of media and communication studies by the Korean Ministry of Education.
Tenured Professor, Hallym University, South Korea
Tenured Professor, Media School.
Associate Professor, Hallym University, South Korea
Tenure-track Associate Professor, School of Media and Communication.
Adjunct Professor, International Marketing Communication, College of International Studies..
Visiting Scholar, University of Illinois at Urbana-Champaign, USA
Sabbatical: Visiting Scholar at the Institute of Communications Research, College of Media.
Research on “Gender representation in Spanish- and English-language advertising in the United States.”
Assistant Professor, Hallym University, South Korea
Tenure-track Assistant Professor, School of Communication.
Adjunct Professor, International Marketing Communication, College of International Studies.
Temple University, Tokyo Campus, Japan
Taught a class at the Department of Broadcasting, Telecommunications, and Mass Media on Popular Culture that examines from a global perspective how the concepts of globalization, race, ethnicity, nationality, and gender are represented through various popular cultural forms.
Visiting Researcher, German Institute for Japanese Studies, Japan
Project: Advertising to the Silver Market in Japan, in cooperation with Dr. Florian Kohlbacher (German Institute for Japanese Studies), Prof. Shigeru Hagiwara (Keio University, Tokyo), and Assoc. Prof. Akie Arima (Tokyo Woman’s Christian University).
New Media and Society
Media Research Methods
Media Audiences and Effects
Comparative Media Studies
Media and Culture
Advertising and Society
Current Issues in News Media
Introduction to Communication
Communication and Culture
2010 - present
2010 - present
Tohoku University, Japan
Doctor of Philosophy (PhD), International Cultural Studies.
Department of Multicultural Societies, Graduate School of International Cultural Studies.
Dissertation title: “The Representation of ‘the Foreign’ in Japanese Television Commercials”.
Tohoku University is one of the most prestigious universities in Japan and ranked 9th in Asia in 2011 (QS Asian Universities Rankings).
Tohoku University, Japan
Research activities and Japanese Language Course at the Graduate School of International Cultural Studies.
University of Vienna, Austria
Studies in the Department of German Language and Literature, Faculty of Humanities and Cultural Studies.
Studies in the Department of Theatre, Film, and Media Studies, Faculty of Humanities and Social Science.
Vienna University of Economics and Business Administration, Austria
Studies in Business Administration; discontinued, as I was awarded the prestigious Doctoral Fellowship from the Ministry of Education, Culture, Sports, Science, and Technology (MEXT), Japan, which began in April 2003.
University of Marburg, Germany
Department of German Language, Literature, and Art Studies.
Tsukuba University, Japan
College of International Studies, Graduate School of Systems and Information Engineering, Japanese Language Course.
March 2017–February 2018
“The Effects of Advertising Representations: Gender Roles and Older People.” Hallym University Research Fund, 2017 (HRF-201703-008).
May 2013–April 2014
“Face-ism from an International Perspective.” National Research Foundation of Korea, 2013 (NRF-2013020741).
December 2012–October 2013
“Gender Representation in Spanish and English Language Advertising in the United States.” Hallym University Research Fund, 2012 (HRF-201212-005).
March 2012–February 2013
Co-investigator, with Assistant Prof. Alexander Ivanov, City University of Hong Kong, and Prof. Shigeru Hagiwara, Keio University.
“Gender Representations in Television Advertisements in Confucian Societies: China, Japan, and South Korea.” City University of Hong Kong Departmental Start-up Grant.
September 2011–February 2012
Hallym University Teaching Grant for using Social Network Sites in the course “Introduction to Communication.” NICE CARE Project, Open Knowledge Hallym University.
April 2008–March 2010
Co-investigator, with Prof. Shigeru Hagiwara, Keio University, Assoc. Prof. Akie Arima, Tokyo Woman’s Christian University, and Dr. Florian Kohlbacher, German Institute for Japanese Studies.
“日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ” [The Representation of Older People and the Approaches to the Silver Market in Japanese Television Commercials. Yoshida Hideo Memorial Foundation Research Grant (Dentsu).
March 2009–January 2010
“Social Groups in South Korean Television Advertising: Foreigners, Gender, and Older People.” Hallym University Research Fund, 2009 (HRF-2009-010).
April 2008–March 2009
Co-investigator, with Prof. Emmanuel Cheron, Sophia University, and Dr. Florian Kohlbacher, German Institute for Japanese Studies.
“Marketing and Communication to Older Consumers in Japan.” (Japanese Yen 400,000) Institute of Comparative Culture Grant, Sophia University.
March 2018–February 2020
Appointed as a “Hallym University Distinguished Professor” for being the most productive researcher in the social sciences and humanities at Hallym University in 2016 and 2017.
Second Place Faculty Research Paper Award for the paper “Nudity of male and female characters in television advertising across the globe” (co-authored with Jörg Matthes) by the Association for Education in Journalism and Mass Communication (AEJMC) at the AEJMC Conference, Hilton Minneapolis, Minneapolis, USA.
March 2008–February 2009
Research Fellowship for Young Scholars from German Institute for Japanese Studies (DIJ), Tokyo, Japan (monthly stipend).
April 2004–March 2007
Monbukagakusho Scholarship for Doctoral Students from Ministry of Education, Culture, Sports, and Technology (MEXT), Japan (tuition, monthly stipend).
April 2003–March 2004
Monbukagakusho Scholarship for Research Students from Ministry of Education, Culture, Sports, and Technology (MEXT), Japan (tuition, monthly stipend).
April 2001–July 2001
Joint Study Scholarship from Vienna University of Economics and Business Administration, Austria, as part of a cooperative venture between Tsukuba University and Vienna University of Economics and Business Administration (tuition, monthly stipend).
IAMCR (International Association for Media and Communication Research, 2005–present)
ICA (International Communication Association, 2009–present)
AEJMC (Association for Education in Journalism and Mass Communication, 2013/2014)
CSA (Cultural Studies Association, 2013/2014)
NCA (National Communication Association, 2010/2011)
AMIC (The Asian Media Information and Communication Centre, 2010/2011)
ACS (Association for Cultural Studies, 2006–2008)
EAJS (European Association for Japanese Studies, 2008–2010)
AJJ (Anthropology of Japan in Japan, 2004–present)
Other Academic Activities
Media, Culture & Society (Sage)
Journal of Broadcasting & Electronic Media (Routledge)
Journal of Advertising (Routledge)
The Review of Communication (Routledge)
Critical Studies in Media Communication (Routledge)
Feminist Media Studies (Routledge)
Asian Journal of Communication (Routledge)
International Journal of Communication (University of Southern California)
Global Media and Communication (Sage)
Sex Roles (Springer)
Information, Communication and Society (Routledge)
Telematics and Informatics (Elsevier)
The Social Science Journal (Elsevier)
Asian Ethnicity (Routledge)
Comprehensive Psychology (Sage)
Journal of Marketing Communications (Routledge)
Frontiers in Psychology (Frontiers)
Social Forces (Oxford University Press)
Sociological Forum (Wiley)
Social Currents (Sage)
International Journal of Aging and Human Development (Baywood)
Asian Women (Research Institute of Asian Women)
Cyberpsychology, Behavior, and Social Networking (Liebert Publishers)
Asian Communication Research (Korean Society for Journalism & Communication Studies)
International Journal of Fashion Design, Technology and Education (Routledge)
Asian Communication Research (Korean Society for Journalism & Communication Studies)
SAGE Open (Article Editor and Reviewer)
PLOS One (Public Library of Science):
American Communication Journal (American Communication Association)
Journal of Media and Communication Studies (Academic Journals)
Plaridel: A Journal of Communication, Media, and Society (University of the Philippines)
Contemporary Japan (Mouton de Gruyter)
Journal of Political Science and Sociology (Keio University)
International Journal of the Sociology of Language (Mouton de Gruyter)
Session Convener, Chair, and Discussant at Conferences
Discussant, “The Role of Media in Public Health,” session at the Hallym-Mongolia International University Symposium: Media and Information Technology to Promote Public Health, Hallym University, Chuncheon, South Korea, 13 June 2017.
Chair, “The Construction of Body: Age, Disability, and Plastic Surgery in Media Portrayals”, Feminist Scholarship and Health Communication Section, ICA Conference, Hilton San Diego Bayfront Hotel, San Diego, USA, 25–29 May 2017.
Discussant, “Critical Analysis of Media Industry,” session at The iCat International Conference: Changing Ecologies of Media Industries, Hallym University, Chuncheon, South Korea, 23–25 April 2017.
Chair, “Media Psychology and the Study of Gender-Related Issues”, Mass Communication Section, ICA Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, 9–13 June 2016.
Moderator and Respondent, “Focus on Asia: Media Reception, Productions, and Activisms in China, South Korea, and Bangladesh”, Feminist Scholarship Section, ICA Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, 9–13 June 2016.
Session Convener and Chair, “Advertising Gender: A Comparison of East Asian Images Through Time, Space, and Media”, Popular Communication/Feminist Scholarship Section, ICA Conference, Sheraton Seattle Hotel, Seattle, United States, 22–26 May 2014.
Chair, “Studies in Communication and New Media”, 11th International Cultural Studies Association Conference (Beyond Disciplinarity: Interventions in Cultural Studies and the Arts), Columbia College Chicago, Chicago, United States, 23–26 May 2013.
Discussant, “Communication Education 2”, The Future of College Education: Challenges and Responses in Business and Communication Education, Hallym University, Chuncheon, South Korea, 10 May 2012
Chair, “Gender and the Digital World (II): Social Effects at Home, in the Community, and Society”, Gender and Communication Section, IAMCR Conference (Cities, Creativity, Connectivity), Kadir Has University, Istanbul, Turkey, 13–17 July 2011.
Chair, “Screening Gender: Studies from ICT, TV and Film“, Gender and Communication Section, IAMCR Conference (Communication and Citizenship: Rethinking Crisis and Change), University of Minho, Braga, Portugal, 18–22 July 2010.
Chair, “Women and Media”, Feminist Scholarship Section, ICA Conference, Suntec, Singapore, 22–26 June 2010.
Chair, “New Trends in News Flows in Asia”, “News Flows in Asia: An International Conference”, Korea Press Foundation, Seoul, South Korea, 27–29 August 2009..
International Education Committee, School of Communication, Hallym University, 2012–present.
External Grant Reviewer, Israel Science Foundation, 2016.
External Grant Reviewer, National Science Centre, Poland, 2016.
Member of the Scientific Committee, International Symposium: Media Ideology: The Globalized World and Democratic Transition, Department of Mass Media, Sri Palee Campus, University of Colombo, 2016.
External Research Project Reviewer, The Open University of Hong Kong, 2015.
Advisor, “Strategies for enhancing effectiveness of risk communication based on Korean adults’ health literacy”, Project by Myoungsoon You (Seoul National University), Youngkee Ju (Hallym University), Hee Jeong Son (Seoul National University), Kyung Jin Hong (Seoul National University).
Assigned Faculty Searcher by Hallym University (School of Communication and College of International Studies) at NCA Job Fair, San Francisco, November 2010.