PRESENTATIONS
Conference Presentations
Fan, F., Chan, K., Prieler, M., Li, Y., & Wang, Y. (2022, June). Analysis of influencer advertising on social media posts and its influence on audience engagement. Paper presented at the ICORIA (International Conference on Research in Advertising) conference, Prague, Czech Republic.
Prieler, M., Ju, Y., Scherr, S., Arendt, F., & You, M. (2022, May). Little strokes fell big oaks: How repeated recommendations for responsible suicide reporting drive the quality of suicide news in South Korea. Paper presented at the ICA (International Communication Association) Conference, Paris, France.
Prieler, M., & Rwubaka, T. D. (2021, September). Gender representation in Rwandan music videos. Paper presented at the 8th ECREA European Communication Conference, Online.
Yan, L., Zou, Q., Guo, Y., Zhang, Y., Prieler, M. (2021, May). Depression news coverage in Chinese online media. Paper presented at the ICA (International Communication Association) Conference, Regional Hub Chansha, China.
Scherr, S., Arendt, F., Ju, Y., & Prieler, M. (2019, May). Investigating the negative-cognitive-triad-hypothesis of news choice in Germany and South Korea: Does depression predict selective exposure to negative news? Paper presented at the ICA (International Communication Association) Conference, Washington Hilton, Washington, USA.
Prieler, M. (2018, October). The effects of social media on body image concerns: What do we know and where do we go from here? Paper presented at the 2018 ICA-affiliated New Media International Conference, Shanghai Jiao Tong University, China.
Vandenbosch, L. P., Karsay, K., Prieler, M., Choi, J., & Mas, L. (2018, May). A cross-national examination of adolescents’ televised, printed, social, and sexually explicit media usage. Paper presented at the ICA (International Communication Association) Conference, Hilton Prague, Prague, Czech Republic.
Nduhura, D., & Prieler, M. (2017, August). Citizen journalism and democratization of mainstream media in Rwanda. Paper presented at the 7th East African Communication Association Annual Conference, Kigali Conference and Exhibition Village, Kigali, Rwanda.
Prieler, M., Ivanov, A., & Hagiwara, S. (2017, July). Multiculturalism in East Asian television advertisements. Paper presented at the Inter-Asia Cultural Studies Society International Conference, SungKongHoe University, Seoul, South Korea.
Prieler, M., & Dom, Vannak (2017, July). Gender representation in Cambodian television advertisements. Paper presented at the American Academy of Advertising Global Conference, Waseda University, Tokyo, Japan.
Prieler, M. (2017, May). Overcoming the under- and misrepresentation of older women in the media. Paper presented at the ICA (International Communication Association) Conference, Hilton San Diego Bayfront Hotel, San Diego, USA.
Nduhura, D., & Prieler, M. (2017, May). Taking one’s private life to the office: Exploring the use of social media in the public sector workplace in Rwanda. Paper presented at the ICA (International Communication Association) Conference, Hilton San Diego Bayfront Hotel, San Diego, USA.
Matthes, J., & Prieler, M. (2016, August). Nudity of male and female characters in television advertising across the globe. Paper presented at the AEJMC (Association for Education in Journalism and Mass Communication) Conference, Hilton Minneapolis, Minneapolis, USA [Second Place Faculty Research Paper Award, Advertising Division].
Matthes, J., Prieler, M., & Adam, K. (2016, June). Gender-role portrayals in television advertising across the globe. Paper presented at the ICA (International Communication Association) Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan.
Nduhura, D., & Prieler, M. (2016, June). Citizen journalism and democratization of mainstream media in Rwanda. Paper presented at the ICA (International Communication Association) Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan.
Prieler, M., Ivanov, A., & Hagiwara, S. (2016, April). The representation of older people in East Asian television advertisements. Paper presented at the KABS (Korean Association for Broadcasting & Telecommunication Studies) Annual Spring Conference, Chonbuk National University, Jeonju, South Korea.
Centeno, D., & Prieler, M. (2015, February). Gender representation in Philippine television advertisements. Paper presented at the EdukCircle International Convention on Business Management and Strategies, College of the Holy Spirit, Manila, Philippines.
Prieler, M., Ivanov, A., & Hagiwara, S. (2014, May). Gender stereotypes in East Asian television advertisements. Paper presented at the ICA (International Communication Association) Conference, Sheraton Seattle Hotel, Seattle, USA.
Prieler, M., & Centeno, D. (2013, August). Gender representation in television advertising: The case of the Philippines. Paper presented at the AEJMC (Association for Education in Journalism and Mass Communication) conference, Renaissance Washington DC, USA.
Prieler, M., Ivanov, A., & Hagiwara, S. (2013, May). Racial others in East Asian television advertising. Paper presented at the 11th Annual Cultural Studies Association Conference, Columbia College Chicago, Chicago, USA.
Centeno, D., & Prieler, M. (2012, November). Gender roles in television advertising: The case of the Philippines. Paper presented at MediAsia 2012 (The Asian Conference on Media & Mass Communication), Ramada Osaka, Osaka, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011, July). Specialties of Japanese TV advertising? A critical review in an international perspective. Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, Kadir Has University, Istanbul, Turkey.
Prieler, M., Kohlbacher, F., & Hagiwara, S. (2011, July). Creating television advertisements for the Japanese market: The use of older models. Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, Kadir Has University, Istanbul, Turkey.
Prieler, M. (2011, July). Stereotypical gender representations in a Confucian society?: South Korean TV ads. Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, Kadir Has University, Istanbul, Turkey.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011, June). The response of Japanese consumers to the portrayal of older people in TV commercials. Paper presented at AJBS (Association of Japanese Business Studies) Conference, WINC Aichi, Nagoya, Japan.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011, June). Silver advertising in Japan: Advertising practitioners’ opinions about the communication objectives for older spokespersons and their general views on older models. Paper presented at AJBS (Association of Japanese Business Studies) Conference, WINC Aichi, Nagoya, Japan.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011, June). Consumer response to the portrayal of older people in TV advertising: Empirical evidence from Japan. Paper presented at the AP-ACR (Asia Pacific Advances in Consumer Research) Conference, Renmin University, Beijing, China.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2010, September). The use of older models in advertising: A survey of advertising practitioners in Japan. Paper presented at the 2010 Global Marketing Conference at Tokyo, Korean Academy of Marketing Science, Hotel Okura, Tokyo, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, July). Gendered portrayals of older people in Japanese television commercials: Continuity or change? Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, University of Minho, Braga, Portugal.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, July). Popular culture in an aging society: Changes in Japanese advertising? Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, University of Minho, Braga, Portugal.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, June). Gender representations of older people in Japanese TV ads. Paper presented at the ICA (International Communication Association) Conference, Suntec, Singapore.
Prieler, M. (2010, June). The representation of racial “Others” in prime-time commercials in South Korea. Paper presented at the ICA (International Communication Association) Conference, Suntec, Singapore.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, June). The gendered world of TV ads: Older people in Japan. Paper presented at the AMIC (The Asian Media Information and Communication Centre) Conference, Suntec, Singapore.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009, July). Gender portrayals of older people in Japanese advertising. Paper presented at the Inter-Asia Cultural Typhoon Conference, Tokyo University of Foreign Studies, Tokyo, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2008, December). Popular culture in an aging society: Advertising in Japan. Paper presented at the First International Conference on Popular Culture and Education in Asia, Hong Kong Institute of Education, Hong Kong, China.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2008, September). Social change in Japanese TV ads: The representation of older people. Paper presented at the EAJS (European Association for Japanese Studies) and JAWS (Japan Anthropology Workshop) Conference, Salento University, Lecce, Italy.
Prieler, M. (2008, July). Racial divide in Japanese TV ads: Othering, racial hierarchies, and identity construction. Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, Stockholm University, Stockholm, Sweden.
Prieler, M. (2007, November). Racial hierarchies in Japanese TV ads. Paper presented at the AJJ (Anthropology of Japan in Japan) Annual Meeting, Temple University, Japan Campus, Tokyo, Japan.
Prieler, M. (2006, July). The representation of foreigners in Japanese commercials: A discourse on national identity and the foreign in the age of globalization. Paper presented at the Crossroads in Cultural Studies Conference (Association for Cultural Studies), Bilgi University, Istanbul, Turkey.
Prieler, M. (2005, July). The significance of sports stars in Japanese commercials: A discourse on national identity, the Foreign and globalization. Paper presented at the IAMCR (International Association for Media and Communication Research) Conference, Shih Hsin University, Taipei, Taiwan.
Prieler, M. (2005, March). The alien prism: How Japan views itself through its ‘foreign’ commercials. Paper presented at the Japan Anthropology Workshop (JAWS), University of Hong Kong, Hong Kong, China.
Prieler, M. (2005, January). Theme parks in Japan: From Disneyland to Disneysea. Paper presented at the International Conference on Tourism Development, University Sains Malaysia, Penang, Malaysia.
Prieler, M. (2004, November). Foreign elements in Japanese commercials. Paper presented at the AJJ (Anthropology of Japan in Japan) Annual Meeting, Sophia and Waseda University, Tokyo, Japan.
Prieler, M. (2004, April). Characters all around: The role of Hello Kitty and friends in Japanese culture. Paper presented at the AJJ (Anthropology of Japan in Japan) Spring Workshop, Tohoku University, Sendai, Japan.
Invited Lectures/Workshops
Prieler, M. (2024, March). Media representations in the age of social media and AI. Keynote speech at the International Conference on Media Representation in Digital Age, Online, Society of Transcultural Studies / Hong Kong Chu Hai College, Hong Kong, China.
Prieler, M. (2023, December). Content analysis in media studies: Then and now. Online Lecture at Bahria University, Pakistan.
Prieler, M. (2023, January). Gender representation in advertising. Lecture at the MBA Program of the Cesar E. Virata School of Business, University of the Philippines, Metro Manila, Philippines.
Prieler, M. (2022, November). Social media, representations, and emotions. Plenary speech at the 2022 International Conference on Geographical Studies (ICGS), Online, Department of Geography, University of the Philippines, Diliman, Manila, Philippines.
Prieler, M. (2022, May). Social media and representation. Keynote speech at the 4th International Media Studies Symposium Online, Akdeniz University, Antalya, Turkey.
Prieler., M. (2021, December). Gender representations in the media. Online lecture for the University of Management and Technology, Lahore, Pakistan.
Prieler, M. (2021, September). Gender in media: Representations and effects. Online lecture for the Department of Mass Communication, Bingham University Nigeria.
Prieler, M. (2021, April). Writing and publishing an academic journal article. Online lecture for the Faculty Development Program at Guru Gobind Singh Indraprastha University, New Delhi, India.
Prieler, M. (2021, March). Quantitative content analysis. Online lecture for Davao del Norte State College (Philippines) and London School of Public Relations (Indonesia).
Prieler., M. (2020, December). Gender representations in the media. Lecture at the Centre for Media and Communication Research, Hong Kong Baptist University, Hong Kong, China.
Prieler, M. (2020, November). Gender representations in television advertising. Research seminar at City University of Hong Kong, Hong Kong, China.
Prieler, M. (2020, September). Introduction to academic publishing and research methods in humanities. Webinar organized by Management Center Innsbruck and Enago Academy; www.enago.com/academy.
Prieler, M. (2020, August). Quantitative content analysis. Online lecture at Universiti Tunku Abdul Rahman, Malaysia.
Prieler, M. (2020, March). Challenges of global advertising. Online lecture at City University of Hong Kong, Hong Kong, China.
Prieler, M. (2019, December). A guide to academic book writing and publishing. Webinar organized by Enago Academy; www.enago.com/academy.
Prieler, M. (2019, November). Intercultural communication and advertising: The challenges of global advertising. Lecture at Ewha Womans University, Seoul, South Korea.
Prieler, M. (2019, October). Gender representation in television advertising. Lecture at Ewha Womans University, Seoul, South Korea.
Prieler, M. (2019, February). Global advertising: Challenges and opportunities. Lecture at the JC School of Film and TV Arts, Xi’an Jiaotong-Liverpool University, Suzhou, China.
Prieler, M. (2019, February). Global advertising: Challenges and opportunities. Lecture at the University of the Philippines Diliman, Metro Manila, Philippines.
Prieler, M. (2018, October). Challenges of global advertising. Lecture at Shanghai Jiao Tong University, Shanghai, China.
Prieler, M. (2017, July). Reading culture in TV Ads: Representations of gender and race/ethnicity in Japan, Hong Kong, and South Korea. Lecture at Temple University, Japan Campus, Tokyo, Japan.
Prieler, M., Ivanov, A., & Hagiwara, S. (2017, July). Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea. Lecture at the German Institute for Japanese Studies, Tokyo, Japan.
Prieler, M. (2017, January). Challenges of global advertising. Lecture at the University of the Philippines Diliman, Metro Manila, Philippines.
Prieler, M., & Centeno, D. (2015, January). Gender representation in television advertising: The case of the Philippines. Lecture at the De La Salle University, Metro Manila, Philippines.
Prieler, M., & Centeno, D. (2014, January). Die Darstellung der Geschlechter in der philippinischen Fernsehwerbung [Gender representation in Philippine television advertising]. Lecture at the University of Vienna, Vienna, Austria.
Prieler, M. (2013, July). Gender representation in Spanish- and English-language television advertisements in the United States. Lecture at the University of Illinois at Urbana-Champaign, USA.
Prieler, M. (2013, February). The media’s role in the solution to the territorial disputes in Asia: Deconstructing the disputes from an outsiders’ perspective. Paper presented at the 2013 AJA (Asia Journalist Association) Seminar “The Role of Asian Media for the Peaceful Solution to the Territorial Disputes”, Northeast Asian History Foundation, Seoul, South Korea.
Prieler, M., & Centeno, D. (2013, January). Gender representation in Philippine television advertisements. Lecture at the University of the Philippines Diliman, Metro Manila, Philippines.
Prieler, M. (2011, January). Social groups in Japanese TV ads: Foreigners, gender, and older people. Lecture at Rikkyo University, Tokyo, Japan.
Prieler, M. (2010, January). Othering, racial hierarchies and identity construction in Japanese TV ads. Lecture at Temple University, Japan Campus, Tokyo, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., Arima, A. (2009, August). Older people in Japanese television advertising. Lecture at McCann Erickson Japan, Tokyo, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., Arima, A. (2009, June). Older people in Japanese television advertising. Lecture at the Hallym Aging Research Institute, Hallym University, Chuncheon, South Korea.
Prieler, M. (2009, May). On being an exchange student: How to deal with culture shock. Lecture at the College of International Studies, Hallym University, Chuncheon, South Korea.
Prieler, M. (2009, April). First impressions of Korea: A comparative approach. Lecture at the English Conversation Club, Hallym University, Chuncheon, South Korea.
Prieler, M. (2009, February). Foreign people in Japanese TV ads. Lecture at Temple University, Japan Campus, Tokyo, Japan.
Prieler, M. (2008, November). Othering, racial hierarchies and identity construction in Japanese TV ads. Lecture at Temple University, Japan Campus, Tokyo, Japan.
Prieler, M., & Kohlbacher, F. (2008, March). Caring for elderly people in Japanese TV ads. Paper presented at the workshop: “Socio-political and Business Aspects of Care in an Era of Demographic Change”, Tohoku Fukushi University, Sendai, Japan.
Prieler, M. (2008, February). The representation of foreign people in Japanese TV ads: Othering, racial hierarchies and identity construction. Lecture at International Christian University, Tokyo, Japan.
Prieler, M. (2008, February). Foreign people in Japanese TV ads. Lecture at Temple University, Japan Campus, Tokyo, Japan.
Prieler, M., & Kohlbacher, F. (2007, November). Advertising to the Silver Market: Strategies for enticing mature consumers. Paper presented at the workshop: “The Silver Market Phenomenon: Business Opportunities and Responsibilities in an Era of Demographic Change”, German Institute for Japanese Studies, Tokyo, Japan.
Prieler, M. (2007, November). Foreigners sell: The case of Japanese TV commercials. Lecture at the German Institute for Japanese Studies, Tokyo, Japan.
Prieler, M. (2007, June). Foreignness for sale: Nationalismus, Stereotypen und Identitätskonstruktion in der japanischen Fernsehwerbung. [Foreignness for sale: Nationalism, stereotypes and identity construction in Japanese television advertising]. Lecture at Vienna University, Vienna, Austria.