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I am a Professor in the Media School at Hallym University, which is recognized as one of the foremost media schools in South Korea. My research primarily focuses on advertising, marketing, new media, and health communication. I have published extensively in numerous international journals and books in these areas. In recognition of my exceptional achievements as an educator and researcher, I have been honored with the Best Teacher Award and the Distinguished Professor Award.
Fan, F., Chan, K., Wang, Y., Li, Y. & Prieler, M. (2023). How influencers’ social media posts have an influence on audience engagement among young consumers. Young Consumers, 24(4), 427-444 (SCOPUS).
Prieler, M., Ivanov, A., & Hagiwara, S. (2022). The representation of 'Others' in East Asian television advertisements. International Communication Gazette, 84(1), 44-65 (SSCI).
2022-2023: Editorial Board Member of the journal Sex Roles (Ranking 1/44 in Womens Studies in the Journal Citation Report).