top of page
_65A5751 (5).JPG

Welcome

to my website

I am a Professor in the Media School at Hallym University, which is recognized as one of the foremost media schools in South Korea. My research primarily focuses on advertising, marketing, new media, and health communication. I have published extensively in numerous international journals and books in these areas. In recognition of my exceptional achievements as an educator and researcher, I have been honored with the Best Teacher Award and the Distinguished Professor Award.



 

 

 

 

 

Phone:

+82-33-248-1938

 

Email: 

prieler@hallym.ac.kr

 

Social links:

 

  • s-linkedin
  • Researchgate.png

NEW PUBLICATION

 

Fan, F., Chan, K., Wang, Y., Li, Y. & Prieler, M. (2023). How influencers’ social media posts have an influence on audience engagement among young consumers. Young Consumers, 24(4), 427-444 (SCOPUS).

RECENT PUBLICATION

 

Prieler, M., Ivanov, A., & Hagiwara, S. (2022). The representation of 'Others' in East Asian television advertisements. International Communication Gazette, 84(1), 44-65 (SSCI).

NEWS

2022-2023: Editorial Board Member of the journal Sex Roles (Ranking 1/44 in Womens Studies in the Journal Citation Report).

bottom of page